West Cumbria Rivers Trust (WCRT) are guardians of our region’s liquid lifelines. Through countless hours of project delivery, monitoring and community engagement, they are instrumental in the ongoing effort to restore and protect our precious rivers.

With core objectives focusing on education, stakeholder engagement, reputation enhancement, and environmental protection, WCRT required a website that could effectively communicate their impact and foster engagement with a broad range of stakeholders.

WCRT needed a website that was not only easy to update and maintain but also capable of delivering serious, direct, and impactful messages in an engaging way to a broad audience range from the casual tourist to the informed environmentalist. The website had to balance authority with approachability, celebrate the region’s rivers and lakes, and appeal to a broad range of stakeholders.

Additionally, it needed to incorporate existing content, such as case studies and project information, in a more accessible format. A refreshed brand presentation was necessary to attract new audiences while retaining the trust of existing supporters.

We helped develop clear and consistent messaging structures that coherently used a diverse range of visual assets to celebrate the region’s natural beauty and the Trust’s achievements.

We selected a user-friendly CMS that allows WCRT to update and maintain content easily.

Designed the website to deliver serious and impactful messages in a balanced manner, ensuring it was both informative and engaging.

Implemented strong SEO strategies to enhance the website’s visibility and reach.

Integrated a search function and quick links to cater to the diverse ways audiences access information.

Designed the site to support interactive content such as images, videos, infographics.

Included features for easy event creation, fundraising campaign information, and streamlined donation and membership processes.

Designed practical and functional areas for supporter logos, maintaining a clean and professional look.

The new website for West Cumbria Rivers Trust successfully balances authority with approachability, delivering impactful messages that resonate with a broad audience. The intuitive CMS and robust design make it easy for the Trust to maintain and update content, ensuring ongoing relevance and engagement. The refreshed visual identity and functional features enhance user experience, encourage engagement, and celebrate the region’s rivers and lakes.