Tweedies

Brand and web for the home of Lakeland travellers

Naming
Brand strategy
Brand identity
Website design
Website development
Marketing
Graphic design

This small but charming family-run business, located in a popular tourist destination, needed a new name and brand identity that reflected its individuality and welcoming nature. The goal was to create a brand that captured its warmth, indulgence, and unique atmosphere while resonating with both locals and visitors.

The challenge

The brand needed to communicate key values of comfort, quality, relaxation, and genuine fun both on and offline. It had to feel inviting and familiar, ensuring guests felt at home from their first pint at the bar to the final moments by the fire. The challenge was to develop an identity that was both distinctive and effortlessly natural, making every touchpoint feel like an extension of the experience.

The solution

Naming and brand identity

The new name, Tweedies, was chosen to reflect the business’s character – quirky, welcoming, and full of personality. A brand identity was developed that visually embodied warmth and quality while maintaining a relaxed, inviting feel.

Web design and development

To complement the brand, we designed a website that is easy to navigate, visually inviting, and fully aligned with Tweedies’ welcoming nature. A simple to use CMS allows the team to update content and manage promotions. While an integrated booking system streamlines reservations, ensuring a seamless experience for both guests and staff.

The outcome

The Tweedies brand successfully captures the essence of comfort and hospitality. Its engaging, down-to-earth identity connects with both visitors and locals, creating a welcoming atmosphere from the first interaction to the final farewell.

Sector

Hospitality and travel

How we helped

Naming
Brand strategy
Brand identity
Website design
Website development
Marketing
Graphic design

Our impact

What started as a small project became one of our favourites. The brand, website and marketing now reflect the genuine warmth of its owners, making Tweedies a place where guests truly feel at home.

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