Naming
IP and trademarking
Brand strategy
Brand identity
Website design
Website development
Graphic design
Following the divestment of part of Babcock’s civil training business, Inspiro needed a brand that would guide their team and clients into a new era as an independent business. With a legacy in apprenticeships and technical training since 1993, they required an identity that reflected their expertise while shedding the corporate formality of their past.
The new brand had to be fresh, approachable, and inspiring while maintaining credibility as one of the UK’s largest independent work-based training providers. It needed to engage both internal teams and external audiences, ensuring a seamless transition from its previous identity. With a tight deadline, the challenge was to create a brand that could be implemented quickly while remaining impactful and flexible across different media.
We developed a strategic approach that included research, competitor analysis, and naming strategy before moving into brand development. The name Inspiro was chosen to convey ambition and possibility, with the strapline Imagine more acting as both an instruction and a guiding principle for the business.
A comprehensive set of brand guidelines was created alongside a suite of interchangeable photographic and illustrative assets. These elements ensured consistency across all communications while allowing flexibility for various applications. Working templates and branded assets followed, making it easy for the internal team to implement the new brand from day one.
Inspiro successfully launched with a dynamic and engaging brand that reflects their independence and ambition. The cohesive identity ensures consistency while providing flexibility for future growth. With clear messaging, strong visuals, and practical brand assets, Inspiro is now positioned as a leader in work-based training.
Finance and professional services
Naming
IP and trademarking
Brand strategy
Brand identity
Website design
Website development
Graphic design
The Inspiro brand is now embedded across all touchpoints, engaging employees, clients, and partners with a clear vision. The strong visual identity and messaging set the stage for growth, ensuring Inspiro stands out as a trusted and forward-thinking training provider.
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