Cumbria Woodlands is a not-for-profit organisation dedicated to the care and management of Cumbria’s woodlands for over 30 years. They focus on woodland creation, management, training, and development while actively engaging in policy and advocacy. Cumbria Woodlands needed a cohesive brand followed by a family of websites and platforms to support their expanding digital presence. These included a master site, Canopy directories, and an LMS (Learning Management System).

The challenge was to create a brand that conveyed their long-standing commitment to woodland conservation while modernising their identity and supporting forward-thinking digital platforms. The goal was to develop a family of websites that would overtime integrate and provide a consistent user experience across the master site, Canopy directory, and LMS system. The new digital presence needed to be user-friendly, visually appealing, and functional across all devices.

Identity: Design a brand identity that reflected Cumbria Woodlands’ dedication and expertise in woodland management, with a modern touch to appeal to a broader audience.

Messaging and tone of voice: Developed clear, engaging, and authoritative messaging to communicate their mission and vision effectively.

Master site: Designed the main website to serve as the central hub for Cumbria Woodlands’ activities, providing comprehensive information about their services, projects, and initiatives.

Canopy directories: Created an intuitive directory system to connect stakeholders, such as woodland owners, researchers, environmental experts, and corporate partners, facilitating collaboration and resource sharing.

LMS system: Developed a user-friendly Learning Management System to support training and development, offering courses, resources, and certification programmes for individuals and organisations.

A family of design: Individual but together – this approach ensured a cohesive visual and functional design across all websites, maintaining brand consistency and enhancing user experience.

Responsive design: Implemented responsive design principles to ensure optimal functionality and aesthetics across desktop, tablet, and mobile devices.

SEO optimisation: Applied strong SEO strategies to improve visibility and attract more visitors to the websites.

User-friendly navigation: Designed intuitive navigation structures to facilitate easy access to information and resources across the family of websites.

The comprehensive visual and digital transformation for Cumbria Woodlands resulted in a cohesive and modern online presence that effectively communicates their mission and engages their audience. The master site, canopy directories, and LMS system provide a unified and seamless user experience, supporting their goals of woodland conservation, education, and community engagement.