Whitby & Co, a trusted name in B2B distribution since 1961, wanted to expand into the B2C market with a brand that complemented their established wholesale business. The goal was to create a strong consumer-facing identity while maintaining their reputation for expertise in brand and product launches.

Whitby & Co needed a B2C brand that honoured their legacy while directly engaging consumers. It had to establish credibility, highlight their curated product range, and create a seamless link between brand representation and retail sales.

The brand had to radiate quality, energy, and personality, ensuring a consistent and engaging presence. A key challenge was unifying diverse product photography from multiple suppliers to create a cohesive visual identity.

As an online-first brand, the business required a robust eCommerce platform for a seamless shopping experience, alongside flexible digital marketing tools to drive engagement and support long-term growth.

“Berry Useful” was chosen to underline the hand-picked nature of the product range, evoking a sense of care and attention to detail.

A fun and engaging vibrant colour palette was created to reflect the energy and personality of the brand. The palette ensured a lively and inviting look that appealed to a broad customer base.

An informal serif typestyle was selected to convey personality and informality while combining maturity and quality, aligning with the brand’s ethos.

A cohesive image style was developed to ensure product photography from different brand suppliers could work together harmoniously. This approach maintained a consistent look and feel across the website and digital marketing campaigns.

A robust and user-friendly eCommerce platform was implemented, enabling customers to easily browse, select, and purchase products. The platform also facilitated seamless inventory management and order processing.

A comprehensive digital marketing strategy was established to promote Berry Useful across various online channels. This included social media marketing, email campaigns, and search engine optimisation (SEO) to drive traffic and increase sales.

The new B2C brand successfully complements Whitby & Co’s B2B operations, allowing them to connect directly with consumers while maintaining their reputation as a trusted distributor. By blending decades of experience with a dynamic new approach, they continue to launch and grow brands in the UK market.