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Brand strategy and development

Your brand is so much more than just visual, it is the story your audience connects with. At the creative branch, we help businesses and organisations build brands that are authentic, memorable, and ready to grow.

Brand audit

For established brands, an audit can be a useful starting point. This includes a review of your brand’s identity, messaging, and market position to assess its effectiveness. It helps identify gaps, refine strategy, and ensure consistency, keeping your brand relevant and competitive.

Building your foundation

We start by defining what makes your brand unique. Through workshops and research, we uncover your mission, vision, and values, creating a solid foundation for everything that follows.

Bringing your brand to life

From designing your visual identity to creating a tone of voice that speaks to your audience, we make sure every element works together seamlessly. Our brand guidelines put you in control, so your messaging stays consistent everywhere.

Designed to grow

Your brand should grow with you. Whether it is a full rebrand or a refresh, we are here to support you with creative ideas and strategic thinking that keep your brand relevant and impactful.

Brands in action

Seeing a brand in action is the best way to understand its impact. Here are some examples of brands we have worked with, each with its own unique story, identity, and purpose. From bold rebrands to subtle refinements, these projects showcase how a clear strategy and strong creative direction can shape the way people connect with a business.

Raise

Raise

Raise Cumbria brings people together to create sustainable woodlands. We developed a strong name, visual identity, and website that capture their mission and inspire action. The result is a brand that drives awareness, fosters connection, and empowers change.

Peregrine

Peregrine

Peregrine needed a bold identity after divesting from Capita. Inspired by the peregrine falcon, we created a dynamic name, visual style, and messaging to highlight speed, precision, and expertise. The result is a strong, independent brand in workforce solutions.

Berry

Berry

Berry brings hand-picked outdoor and home accessories to a wider audience. As part of Whitby & Co, it needed a bold brand and seamless eCommerce experience. We created a vibrant identity and digital strategy, making Berry Useful a go-to for quality lifestyle essentials.

Inspiro

Inspiro

Divested from Babcock and needing a fresh brand to reflect its independence. We developed the “Imagine More” strapline to engage internal and external audiences. With clear guidelines and versatile assets, Inspiro launched with a strong identity, ready to inspire and grow.

Gilkes

Gilkes

Gilkes needed a refreshed brand that balanced heritage with progress. We conducted a full audit, refining their identity and ensuring consistency across digital and print. The result is a modern yet familiar look that keeps Gilkes strong in the hydropower industry.

Cumbria Woodlands

Cumbria Woodlands

For over 30 years, Cumbria Woodlands has led woodland conservation. We developed a cohesive brand and integrated websites, including a master site, Canopy directories, and an LMS. The result is a modern, user-friendly digital presence that honours their legacy and expertise.

Why choose us for brand

Your brand is the heart of your business. It is how people see you, how they feel about you and why they choose you. With decades of expertise, we know how to create brands that connect, inspire and stand out. Whether you are starting from scratch or refreshing what you have, we make sure your story is told in a clear, creative and memorable way.

Contact us today to start the conversation.

Given three words to describe our relationship with The Creative Branch, I would use, comprehension, pace and quality. As a team, The Creative Branch very quickly connected with our business requirements and built-up the key strengths that differentiate us and give us a competitive advantage. Then, often under tight timelines, they have gone on to deliver creative solutions of the highest quality that customers, colleagues, and even competitors pass compliments on. I have no hesitation in recommending and endorsing The Creative Branch.

Steven Blacow

Managing Director, Pelta Medical Papers

What we do best

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hello@thecreativebranch.com +44 (0)1539 825120